Digital strategy

Digital Strategy is the art and science of planning, executing and evaluating online marketing activities aimed to build a brand affinity for increasing the overall revenue. It is a long-term process of change that leads to a sustainable competitive advantage.

Digital Strategy has four essential phases:

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  Analysis

  Identifying current conditions, challenges, and opportunities

  Understanding your consumer expectations

  Evaluation of prevailing Key Performance Indicators (KPI)

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  Strategy

  Defining the company business goals for the online world

  Setting the milestones leading to the desired future

  Creating a budget plan and choosing digital marketing channels

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  Execution

  Arranging resources for their most efficient and effective use

  Working in agreement with milestone planning and deadlines

  Monitoring and evaluating users’ behavior

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  Results

  Measuring the effectiveness of the digital campaign

  Calculating Return on Investment (ROI)

  Optimizing your campaign performance