Søgemaskineoptimering Aarhus

Digital strategy

Digital Strategy is the art and science of planning, executing and evaluating online marketing activities aimed to build a brand affinity for increasing the overall revenue. It is a long-term process of change that leads to a sustainable competitive advantage.

Digital Strategy has four essential phases:


  • Analyse


    Identifying current conditions, challenges, and opportunities

    Understanding your consumer expectations

    Evaluation of prevailing Key Performance Indicators (KPI)

  • Strategi


    Defining the company business goals for the online world

    Setting the milestones leading to the desired future

    Creating a budget plan and choosing digital marketing channels

  • eksekvering


    Arranging resources for their most efficient and effective use

    Working in agreement with milestone planning and deadlines

    Monitoring and evaluating users’ behavior

  • resultater


    Measuring the effectiveness of the digital campaign

    Calculating Return on Investment (ROI)

    Optimizing your campaign performance





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