Digital strategy

Digital Strategy is the art and science of planning, executing and evaluating online marketing activities aimed to build a brand affinity for increasing the overall revenue. It is a long-term process of change that leads to a sustainable competitive advantage.
Digital Strategy has four essential phases:
Analysis
Identifying current conditions, challenges, and opportunities
Understanding your consumer expectations
Evaluation of prevailing Key Performance Indicators (KPI)
Strategy
Defining the company business goals for the online world
Setting the milestones leading to the desired future
Creating a budget plan and choosing digital marketing channels
Execution
Arranging resources for their most efficient and effective use
Working in agreement with milestone planning and deadlines
Monitoring and evaluating users’ behavior
Results
Measuring the effectiveness of the digital campaign
Calculating Return on Investment (ROI)
Optimizing your campaign performance
